Alexia P. Hammonds has recently been credited as the first black woman to craft a signature perfume collection in Grasse, France — the historical home for all perfumes. Before the pandemic, she traveled often to France to curate her hair fragrance collection, but once COVID hit, she was forced to finish its development virtually and via Zoom which is unprecedented in the fragrance industry where every note and scent counts!
Hammonds is the founder of Eat.Sweat.Undress. (ESU), a lifestyle brand providing high quality wellness, fitness, beauty and fashion products, announces the release of its debut hair fragrance collection, “The Alexia P. Hammonds Collection”, inspired by its founder. Available in five signature scents, the new ESU perfumes are manufactured exclusively in Grasse, France, with Hammonds becoming the first ever black woman to formulate hair fragrances in Grasse, the historic home for perfume.
Formulated with a special keratin protein and cashmilan, the fragrances are beautifully aromatic as well as functional for strengthening, softening and conditioning the hair.
“I wanted to blend two things that I love, to make our perfumed Hair Mist stand out in the market of hair care and fragrances. We’ve done that in a very special way,” remarked Alexia P. Hammonds, Founder of Eat.Sweat.Undress.
ESU hair mists are formulated for daily use on all hair types, lasting all day long. They have lower alcohol content than standard Eau De Toilettes and contain even less alcohol than industry-standard Eau De Parfums. Retailing for $65.00 each, these signature hair fragrances are ultra-gentle and will never dry or damage one’s tresses.
“In creating this namesake collection for ESU, it was more than just a collection of exquisitely combined notes — each fragrance is a love letter to a specific time in my life,” Hammonds said. “And while these may be inspired by my individual experiences, my hope is that each one will transport the wearer to a beautiful moment from their own lives as well.”
In honor of National Fragrance Day on March 21, 2021, Hammonds breaks down top trends in the fragrance industry, with a sprinkle of fun facts, just in time for the coveted holiday.
- Beauty (and Fragrance) Is Trending Up During COVID: “Sales have skyrocketed across the beauty industry as a whole,” Hammonds adds. “In such a time of uncertainty, people want to control what they can make and make surcharges that make them feel good. Hair care and fragrances are doing really well now.”
- Yes, Hair Perfume is A Thing! “Hair mist is making a huge splash in the fragrance industry as an ancillary item, which is why ESU’s debut collection has been so successful. While ESU’s fragrances are formulated safely for hair, never spray regular perfumes in your hair as the alcohol content is too high and strong. It will leave hair dry, brittle and cause breakage.”
- Top Notes or Scents Currently Trending in Fragrance: “People are really into Oud, Caramel, Tobacco, Orange Blossom, Tiare, Musk, Lily of the Valley, and Gaicwood. However, Oud ranks tops and is definitely a buzzword with consumers of fragrance right now. This fragrance invokes warm, smoky notes with tinges of dampened wood. Although often blended with florals and fruits, the overall scent is musky and sensual.”
- Eau De Parfum vs. Eau De Toilette: What’s the Big Difference? “EDP has a higher percentage of perfume oil — 15-20%. EDT is only 5-15%. Consumers are more in favor of EDP currently because of its lasting power. Parfum (stronger than EDP) has the highest test oil concentration and is the priciest, with the longest lasting power.”
- Trends for Men? Now Entering Beard Fragrances: “Beard fragrances are in demand, with Eat. Sweat. Undress. offering a unisex perfumed Hair Mist that is great for use on beards.”
With the release of her new, historic hair fragrances, Alexia is on the cusp of truly breaking barriers in the beauty industry.