Black Millennial Film Executive, Director, Producer, and Media Maven J’Tasha St. Cyr is quickly becoming a force to be reckoned with in the entertainment industry. St. Cyr’s culture-making influence has led her to become an integral part of expanding the largest Black film and arts festival in the United States, the Pan African Film & Arts Festival (PAFF), as she has now been tapped as Head of Acquisitions for a new original streaming service that PAFF is launching.
Since 2019, St. Cyr has produced and moderated several ground-breaking panels as the festival’s global Millennial Brand Ambassador. Taking her contributions to the next level, St. Cyr stepped up into the indispensable role of overseeing PAFF’s pivot into the digital space due to the COVID-19 pandemic. Her most recent panel, “Boss Moves: Women Who Are Changing The Industry,” offered insights from c-suite executive panelists like Connie Orlando, EVP of BET Networks, Leah Daniels Butler, Casting Director for Empire, and Rikki Hughes, award-winning producer of the Netflix Comedy Special for Dave Chappelle. Now, being tapped as Head of Acquisitions for the new original streaming service that PAFF is launching, St. Cyr is without a doubt propelling herself from behind the curtain to center stage of the globally respected institution.
J’Tasha’s mission to become a household name for young women of color to aspire to a career in film is evidenced by her impact across multiple sectors of television, film and music. To date, St. Cyr has produced over 20 music videos across various genres, multiple films, and tv shows, in addition to a host of commercials, advertising, and marketing brand promotional tools. She’s amassed music video production credits ranging from Jim Jones, French Montana, Teyana Taylor, Charlie Wilson, JACKBOYS, and New Years Day, to name a few. She was instrumental in bringing to life 2020’s most notable COVID-conscious concert, The Parking Lot Concerts Series in Atlanta, GA. The revolutionary concert series brought St. Cyr in to produce and direct all streaming for the drive-in live shows featuring Lil Boosie, Lloyd, Rich the Kid, Pleasure P, and more. Her film credits extend back to the long-standing 40th People’s Choice Awards (2014) hosted by Beth Behrs and Kat Dennings, up to BET’s last in-person ceremony, hosted by Lil’ Duval The 2019 BET Hip Hop Awards.
With a reputation in the entertainment realm, amongst influencers and those alike, she is known as “Miss. Everything” because of her innate ability to get any production completed with excellence. As the founder of Miss Everything Entertainment, (M.E.E.) St. Cyr aims to deliver an all-inclusive, all service powerhouse for entertainers to define their brand voice and communicate their message boldly to their audience.
Miss Everything’s rapidly expanding culture add is showing no signs of slowing down in 2021, as the millennial media guru has produced two feature film projects expected to release this year. Both being Jean Claude Lamare Films, the first Gangland: The Musical stars R&B songstress Tamar Braxton, Wood Harris, and Keith Robinson in a modern-day rendition of a Romeo and Juliet styled forbidden romance. The second film production is the highly-anticipated Chocolate City 3: Live Tour, slated for release in May 21st via Amazon Prime in 2021, which stars an acclaimed cast including Clifton Powell, Lisa Raye, Earnest Lee Thomas, and Marc Jefferies.
J’Tasha St. Cyr is carving out a lane of her own, building her own table and swiftly solidifying her space in the entertainment world. St. Cyr holds a Bachelor’s Degree in Business Administration, concentrated in Entertainment Marketing from California State University, Polytechnic of Pomona, and frequently works on productions bi-coastally from Los Angeles to New York, Miami and Atlanta.