One of the most versatile and creatively daring artists in hip-hop today, Trippie Reddmakes music that’s both wildly experimental and massively appealing. Since delivering his debut mixtape A Love Letter to You in 2017, the multi-platinum-selling, chart-toppingrapper/singer/songwriter has continually defied genre boundaries, embedding his melodic take on rap with frenetic elements of rock-and-roll and heavy metal. And with his penetrating lyrics and nuanced but hard-hitting vocal performance, the 21-year-old Ohio native matches that endless ingenuity with a powerfully raw emotional impact.
A self-professed workaholic who’s now debuted five consecutive projects in the top 5 of the Billboard 200 chart —Trippie got his start as a teenager “living in a basement withroaches recording music,” as he tells it. Born Michael Lamar White IV and raised in Canton, Ohio, he grew up on hip-hop icons like Tupac Shakur, Nas, and Jay-Z, but later became fascinated with the shock-rock of Slipknot, Rob Zombie, and fellow Canton native Marilyn Manson.
As he recalls, the urge to create his own music arose soon after his older brother (an aspiring rapper who went by the name Dirty Redd) died in a car accident when Trippie was 10. (“I took his dream and did it myself,” Trippie says now.) Drawing much of his inspiration from the free-flowing style and inventive lyricism of Lil Wayne, Trippie began recording in his cousin’s basement and later relocated to Atlanta to further hone his skills, quickly landing a record deal with 10K Projects.
On Saturday, June 5th, Snapchat will premiere “Life’s A Tripp” – a new original docuseries featuring multi-platinum rapper Trippie Redd on a journey to experience firsthand the major issues gripping our country today, from drug addiction to police reform, with the help of fellow celebrity friends and activists who have a personal stake just like the rest of us.
Produced by Trooper Ent., the 8-episode Snap Original series premieres Saturday, 6/5 with new episodes launching every other day, only on Snapchat’s Discover.
“Life’s A Tripp” addresses the issues that are most important to the Snapchat Generation, covering topics like race and policing (featuring a ride-along with the LAPD), the homeless crisis (featuring powerful conversations with residents of Skid Row), wrongful incarceration, immigration, mental health, drug addiction, food apartheid, and climate change.
The series is a prime example of Snap’s approach to incredibly important, informative programming. Snap is committed to ensuring their shows are reflective of their community’s diverse voices and passions, as well as Snap’s values.
Watch the series on Snapchat: https://www.snapchat.com/discover/Lifes_A_Tripp/7159668617