Jason Wu Beauty & KimChi Chic Beauty Support AAPI by Partnering With NAPAWF For May

To honor AAPI Heritage Month, Jason Wu Beauty and KimChi Chic Beauty, both under the umbrella of Bespoke Beauty Brands (BBB), are working hard to recognize the contributions and influence of Asian Americans and Pacific Islander Americans. As part of these efforts, KimChi Chic Beauty and Jason Wu Beauty are excited to partner with NAPAWF for the month of May. 

A portion of the proceeds (10%) from any purchases made of Jason Wu Beauty brow products and KimChi Chic Beauty lip products will go directly to NAPAWF to help them elevate AAPI women and girls to impact policy and drive systemic change in the United States. More than ever, with the recent rise in anti-Asian harassment and violence, BBB understands the importance of being a committed ally and helping to work towards amplifying the voices of Asian Americans and Pacific Islander Americans.

NAPAWF is the only national organization that is dedicated to empowering AAPI women and girls in all facets of their lives. Today, with mobilization efforts in over 14 cities to create social, political, and economic change for AAPI women and girls, our help is needed and BBB is just one of many providing support.

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