IV4 has a name for her exquisitely soulful, artful, and free-flowing genre of one: “alternative contemporary,” and that fits. The St. Louis-born, Los Angeles-based singer, songwriter, and model is undeniable of this ever-changing time, but she’s also always a couple of steps to the side of the flow. Part of that is the way she flirts with pop, sidles up to R&B, and links arms with hip-hop, combining those familiar feels into a fresh take on the modern soundscape.
Part of it is in the way she draws raw vulnerability and expression from the various flavors of rock she grew up on. But mostly, it’s that IV4 is a holistic artist whose entire presence aural, visual, and beyond is rich with emotional hues. Overproduction that both booms and soothes, she lays down a seductive serenade that homes in on love’s intricacies.
Armed with hundreds of journals filled with poems and lyrics, and backed by the Blank Square Productions team, IV4 has shared a string of songs that puts the elasticity of her vocals and vibe on full display, from lustful 2018 breakthrough “Because of Me” (produced by Smash David and SkipOnDaBeat) to last year’s trap&B bop ”Shameless,” to 2020’s dreamy, Trippie Redd-assisted “Swimming.” Swerves was a theme in her life since day one—she and her family were often on the move when she was a child,but so were hard work and creative expression.
Watch the full IV4 interview below.